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The Art of Attraction
What Online Dating Taught Me About Winning Customers
Online dating is a world of its own. It’s a realm where first impressions matter, authenticity is rewarded, and the right match can make all the difference. But did you know that the principles of online dating can be applied to the business world and branding? Let’s dive deeper into my journey and the lessons I’ve learned.
The Magnetic Pull of Authenticity
When I first ventured into online dating, I was tempted to project an image I thought would be universally appealing. But then, I came across a fascinating study by Christian Rudder, who delved deep into the data of OkCupid users. His goal? To uncover who truly succeeded in securing dates.
While the traditionally good-looking folks had their fair share of dates, there was a surprising group that stood out: those who embraced their unique quirks and features. Think vibrant hair colors, eclectic tattoos, and bold fashion choices.
The reason? These individuals might not have been everyone’s cup of tea, but for a select group, they were the entire pot. Their authenticity meant they received fewer lukewarm responses and more passionate “yes’s.”
Rudder’s insights revealed that showcasing an unfiltered version of oneself…
